New Report

What Keeps B2B Buyers Loyal in 2025?

Download Now

Resources and insights

The latest industry news, interviews, technologies, and resources in B2B connected commerce.

TradeCentric

Reports

Why B2B Buyers Stay: The Psychology of Effortless Purchasing

Explore the psychology of B2B buying behavior and learn how simplifying the buying experience drives deeper loyalty, stronger retention, and long-term growth.

Read more: Why B2B Buyers Stay: The Psychology of Effortless Purchasing

Stay up-to-date on the latest B2B trends

Get B2B connected commerce news and insights delivered monthly to your inbox.