Top Takeaways for B2B Enterprises
- Organizations cannot successfully adopt AI without first achieving digital maturity through reliable automation, clean data, and modernized systems.
- In the Agentic Era, competitive advantage will come from structured product data and delivering seamless, personalized experiences.
- In B2B commerce, accuracy is not optional. AI must enhance workflows without introducing risk.
At this year’s BigCommerce Big Summit, one vision came into focus. Many see commerce moving toward the Agentic Era, where AI agents may begin to influence discovery, recommendations, negotiations, and transactions. From TradeCentric’s perspective, this future is full of possibilities. We believe AI has an important role to play, but only when applied with purpose and never at the expense of accuracy in buyer and supplier transactions.
Automation as the Foundation for AI
IDC’s Heather Hershey shared new research on where organizations are losing revenue. In a recent survey of nearly 2,000 respondents, including 190 working directly in commerce systems, the top reported sources of loss were:
- 23.7% from lack of automation
- 22.1% from system failures
- 21.6% from digital immaturity
The message is clear. Robust automation and AI-driven transformation are not possible without a strong foundation of digital maturity. Yet many organizations are trying to shortcut the journey, adopting AI while still struggling to clean up data and modernize systems.
Digital commerce provides an early view into how agentic AI will evolve. Automation can eliminate redundancy and streamline workflows, but commerce is more than transactions. It is also about relationships and trust. The challenge is to find the right balance, achieving efficiency through automation while preserving the human connection that anchors every brand relationship.
Powering What’s Next with Intelligent Commerce
Head of AI at Commerce, Sharon Gee outlined BigCommerce’s vision for the Agentic Era, where AI agents increasingly drive discovery, recommendations, and transactions.
Success will hinge on structured, high-quality product data, the ability to serve both human and AI “customers,” and delivering seamless, personalized experiences. The future she described is one where interactions are conversational and intelligent, and merchants can launch and optimize campaigns in hours, rather than weeks.
B2B Buyers Expect Efficiency and Accuracy
John McCann, Product Lead at BigCommerce, shared updates aimed at reducing friction in B2B transactions. Enhancements to buyer portals, streamlined CPQ tools, and new commerce data protocols are all designed to make quoting, ordering, and fulfillment faster and more accurate.
This reflects what we see in the market every day. B2B buyers expect a seamless, reliable experience. At TradeCentric, we ensure those experiences scale by combining deterministic automation with AI enhancements that reduce manual effort without ever compromising accuracy.
Closing Perspective
The Big Summit highlighted the rapid pace of AI adoption, but the core message for B2B enterprises is timeless. Accuracy, trust, and reliability must remain at the center of digital commerce.
Together with BigCommerce, we help organizations modernize their commerce, eliminate friction, and prepare for what’s ahead with confidence. Learn More.
