Why you should attend

At B2B Online Europe, you’ll hear from senior eCommerce, digital and marketing leaders about how they’re embedding AI, optimizing omnichannel models and rethinking how procurement, sales and operations must work together to convert. This is your forum to discover what’s working now, how to avoid common pitfalls and accelerate measurable results.

• Best practices for delivering seamless omnichannel, procurement-connected buying experiences across multiple buyer systems and marketplaces.
• Strategies for aligning technology, data and customer journeys so you can scale commerce, reduce cost, and stay agile in a dynamic European market.
• Network with peers and solution providers in a collaborative, interactive environment.