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Nowadays, the ability to streamline transactions isn’t just a competitive advantage—it’s a requirement. That’s why our June Masterclass, How B2B Teams Streamline Transactions with Integration, focused on how leading companies are using connected commerce to remove friction, accelerate revenue, and build stronger customer relationships.
If you missed the live session or want a quick recap, here are five key takeaways:
1. Integration Is a Revenue Conversation—Not Just an IT One
Integration often gets bucketed under technical initiatives, but its impact goes far beyond IT. When you connect systems like eCommerce platforms and eProcurement tools, you eliminate manual order entry, reduce errors, and shorten sales cycles. The result? More efficient operations and higher revenue. Integration should be championed by commercial leaders—not just your IT team.
2. Disconnected Systems Create a Negative Flywheel
If your buying process includes offline quotes, manual data entry, or chasing down approvals, you’re not just slowing things down—you’re creating a compounding cycle of inefficiency. These breakdowns lead to errors, delays, and frustrated buyers. Left unaddressed, that friction can quietly erode customer satisfaction and stall growth.
3. Modern Buyers Expect a Seamless Digital Experience
Today’s B2B buyers operate within procurement systems, not on your website. They expect a seamless, self-service experience that mirrors their internal workflows. Suppliers that can integrate directly into those systems become stickier, preferred partners. Those that can’t? Risk being replaced.
4. Bob Barker Company’s Results Speak for Themselves
One of the most compelling parts of the session focused on our customer, Bob Barker Company. After integrating with buyer systems via PunchOut and PO automation, they saw a 38% revenue increase from integrated customers in just one year—compared to only 3% overall growth. Integration wasn’t just a nice-to-have—it was their biggest growth lever.
5. Your Roadmap to Integration Starts Here
We wrapped the session by outlining a simple framework to help teams take action:
- Map the current order-to-cash process: Identify every touchpoint, bottleneck, and manual step.
- Spot the hidden revenue blockers: Look for points where errors, slowdowns, or approval delays could be costing you sales.
- Prioritize high-impact opportunities: Start with PunchOut or PO automation and build a roadmap that balances quick wins with long-term scale.
Want the full breakdown?
Watch the on-demand webinar here. It’s less than 25 minutes and packed with real-world examples, strategic insights, and next steps to help you unlock growth through integration.
