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How to Break Down B2B eCommerce Barriers and Find New Ways to Grow Revenue

Maximize Your Program with Business Consulting Services

Facing challenges with the strategy, adoption, or acceleration of your eProcurement integration program? Limited internal expertise, ineffective buyer engagement by sales, and inefficient processes often stand in the way of program growth.

The good news is, you’re not alone—and with the right strategy and support, these hurdles can become opportunities for growth and competitive advantage.

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Explore our offerings

Our four specialized offerings are designed to create impactful strategies, empower sales teams, and accelerate success. For the best results, we combine three key services into our Accelerator Program.

Explore our offerings diagram
Explore our offerings diagram

Strategy Audit and Design

We work alongside your team to assess your current approach and design a scalable B2B Connected Commerce strategy that unlocks growth. Too often, teams get stuck after launching one or two buyer connections—pouring technical resources into a solution that never delivers real impact. Our approach helps you avoid that trap by identifying market potential, clarifying next steps, and ensuring your systems are ready to support a true program, not just a few one-off requests. The result is a clear path to turning eProcurement demand into measurable revenue and momentum.

Designed for suppliers who know eProcurement is on the horizon but aren’t sure how to turn growing buyer demand into a strategic program. Maybe it’s a few customer requests sitting on someone’s plate part-time, or early progress stalled by limited bandwidth. Perhaps the team sees the opportunity but feels overwhelmed by where to start—or worse, they’ve already invested in technical resources only to see minimal usage and no ROI. It’s also a great fit for suppliers already offering these capabilities but looking to refresh their approach, re-align their strategy, and unlock greater value from their eProcurement program.

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Sales Enablement

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We partner with your sales team to build confidence and capability around B2B Connected Commerce. For many organizations, the investment in solutions like PunchOut stalls because internal teams aren’t sure how to effectively articulate what it is and what the benefits are. This training changes that—equipping sales with the knowledge, messaging, and ongoing support needed to spot opportunities, have the right conversations, and generate new leads that grow your program. The goal is simple: make eProcurement a driver of sales growth, not just a technical checkbox.

This is built for suppliers who’ve made the investment in eProcurement but are struggling to turn it into revenue because their sales team lacks the training or confidence to lead those conversations. Maybe you know buyers are out there, but without sales actively bringing in leads, the program stalls. It’s also a fit for teams ready to shift from a reactive approach—waiting for buyer requests—to a proactive strategy that positions eProcurement as a competitive advantage and accelerates growth.

Growth Strategy Workshops

Our expert-led workshops help you build a plan to maximize adoption, drive ROI, and turn your eProcurement program into a growth driver. Many suppliers face the same challenge: after investing heavily in PunchOut or eProcurement integration capabilities, they struggle to get buyers engaged or even aware it’s available. These workshops provide clear strategies for program launch, content creation, and ongoing buyer engagement—plus the tools to measure progress and prove impact. You’ll also learn how to strengthen relationships by partnering with procurement teams, not just end users, ensuring your efforts translate to meaningful results.

Ideal for suppliers who’ve launched or are preparing to launch eProcurement integration but worry about low adoption and missed ROI. Your team may be unsure how to roll out a new catalog effectively or how to prove the program’s value internally. Perhaps you’re seeing limited use from buyers or struggling to get visibility with procurement, leaving you wondering if the investment was worth it. This is built for teams ready to shift from hoping buyers will come—to creating a clear strategy that drives usage, strengthens customer relationships, and secures future investment.

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Buyer Engagement

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We guide your team through the critical first steps of buyer activation, providing hands-on support to start conversations, qualify fit, and gather requirements. Many teams stall here—unsure how to approach buyers or what to ask—resulting in projects put on hold simply because the right conversations aren’t happening. Our approach ensures you’re engaging buyers effectively, asking the right questions, and setting projects up for success. With expert guidance through go-live and beyond, you’ll build the confidence and momentum needed to grow your program.

Designed for suppliers new to eProcurement who have buyers in mind but aren’t sure how to start the conversation or qualify if they’re the right fit. If your team feels stuck figuring out what to ask during requirements gathering—or worries that opportunities are slipping because no one’s driving the process—this support is designed for you. We help shift your team from hesitation to action, ensuring buyer engagement doesn’t stall progress or impact your ability to grow.

Accelerator Program

The Accelerator Program combines strategy, sales enablement, and execution into one streamlined approach to help you gain control and momentum. Many teams know eProcurement is a growth opportunity but feel overwhelmed—unsure where to start or which priorities will drive results. This program removes that uncertainty by providing a clear roadmap, equipping your sales team to engage buyers confidently, and ensuring new capabilities like PunchOut launch successfully and deliver ROI, not frustration. It’s designed to turn scattered efforts into a scalable, revenue-driving program.

This is built for suppliers managing multiple eProcurement challenges at once—uncertain how to prioritize, struggling to engage buyers, or spinning their wheels trying to get new catalogs off the ground. It’s also ideal for teams who know they need a strategic reset to maximize their investment and avoid falling into the trap of building PunchOut capabilities that buyers don’t use. Designed to effectively get your teams up to speed, this program helps bring alignment, clarity, and results when growth feels out of reach or fragmented.

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Set Yourself Up for Strategic Success

You don’t have to navigate B2B Connected Commerce alone. Our proven strategies, hands-on guidance, and expert-led training will help you unlock growth and scale with confidence.

Speak with an expert to see how our Business Consulting Services can empower your programs.

  • Strategy Audit & Design
  • Growth Strategy Workshops
  • Buyer Engagement
  • Accelerator Program – a set bundle of 3 offerings for even faster growth

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