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My team and I talk with customers every day, listening to their insights on the rapidly evolving digital landscape and understanding the strategies they employ to navigate the challenges of complex integration projects. These conversations provide us with a firsthand look at the real-world obstacles businesses face and the innovative approaches they use to overcome them.
From these discussions, we’ve identified recurring themes and focus areas that consistently drive success for our top-performing customers. These insights have helped us outline four key strategies that B2B eCommerce decision-makers should prioritize to stay competitive and achieve meaningful growth in the year ahead.
1. Strong Emphasis on Driving Efficient Revenue Growth
In today’s competitive landscape, businesses are expected to achieve more with fewer resources, making it essential to focus on investments that offer the highest return. For eCommerce leaders, integration projects are a proven way to boost digital revenue, strengthen customer loyalty, and capture more business. By enabling seamless connections and streamlining workflows, integration solutions help organizations maximize efficiency and deliver measurable results.
Partnering with an integration specialist ensures businesses can scale effectively without overburdening internal teams. Whether enhancing existing capabilities or outsourcing the process entirely, this approach allows companies to focus on their core goals while driving impactful outcomes. Integration isn’t just a tactical move, it’s a strategic investment in long-term growth and success.
Additionally, tools like TradeCentric’s ROI calculator help organizations evaluate the value of integration investments upfront, while this independent research study highlights the tangible benefits of Connected Commerce:
- 20% increase in revenue from both new and existing customers
- 60% reduction in time spent setting up and managing eProcurement integrations themselves
- 80% reduction in time spent on purchase order management
- 75% reduction in time spent entering, correcting and integrating invoices
- 30% reduction in outstanding days in Accounts Receivable
2. Adapting to Changing Customer Trends
Business expectations are constantly evolving, driving customer trends that demand strategic adaptation. Buyers increasingly expect a seamless, automated B2B purchasing experience, placing pressure on suppliers to meet these demands. To stay competitive, many suppliers are shifting from reacting to buyer expectations to proactively implementing a B2B Connected Commerce program.
While PunchOut remains a cornerstone of Connected Commerce, many companies are expanding their capabilities by integrating additional solutions to achieve a fully automated and seamless transaction process. By pairing PunchOut with Purchase Order (PO) Automation and Invoice Automation, businesses can unlock significant benefits that go beyond the basics of integration.
These solutions improve accuracy by reducing manual errors, streamline reconciliation processes, and enable faster payment cycles, which are critical for maintaining strong buyer-supplier relationships. Additionally, they provide a seamless, end-to-end experience that enhances operational efficiency and meets the growing expectations of modern B2B buyers.
This comprehensive approach allows companies to stay competitive in an evolving market while optimizing their transaction workflows for long-term success.
3. Enabling Sales Teams to Support Multiple Ordering Channels
A recent McKinsey & Company report highlights that successful B2B businesses integrate eCommerce as a core element of their omnichannel sales strategy. To make this strategy effective, sales teams need the tools, resources, and strategic guidance to confidently handle the diverse purchasing options buyers expect today.
TradeCentric equips businesses to succeed in this complex landscape with a robust suite of support and resources. We provide strategy sessions with experts from our Sales and Channel Development teams to help your sales teams utilize integration capabilities to close deals faster, expand accounts, and strengthen customer retention.
We also offer a complimentary trading partner analysis, which assists companies in identifying customers or suppliers already transacting on our platform, enabling quick connections and accelerating opportunities for growth.
To further support sales teams, we provide comprehensive enablement materials, such as two-pagers, how-to guides, and other practical resources to ensure seamless adoption and utilization of Connected Commerce capabilities.
4. Leveling Up eCommerce Capabilities
Nearly 4,500 organizations worldwide rely on TradeCentric for integration, and we’ve seen firsthand that every B2B business is at a unique stage in its eCommerce journey. Establishing a baseline for an organization’s eCommerce maturity is a crucial first step in creating a strategic action plan to drive continuous improvement and sustainable revenue growth.
Recognizing the importance of this process in a company’s journey toward Connected Commerce, we developed the B2B eCommerce Benchmark Tool. This tool is designed to help businesses assess their current eCommerce maturity level, identify key areas for improvement, and uncover growth opportunities for 2025.
By using the Benchmark Tool, organizations can join the ranks of forward-thinking innovators who are building long-term strategies to enhance their eCommerce platforms. These strategies ensure scalability, adaptability, and resilience in a rapidly changing digital marketplace, positioning businesses for ongoing success in the years to come.
How TradeCentric Can Enhance Your Business in 2025
Many TradeCentric customers share that B2B Connected Commerce is essential to their success, and they simply couldn’t operate as effectively without it. As you plan for 2025, explore how TradeCentric can help you stay ahead of the curve, boost efficiency, and unlock new revenue opportunities.
To find out more and continue the conversation, contact us to get on the right path.
