Table of Contents
Why is Connected Commerce so important to B2B success?
The B2B market covers a wide and varied scope, from small-scale commodity purchasing to strategic commercial partnerships.
An April 2023 McKinsey article highlights how B2B sales and marketing needs digitalization strategies that reflect this range and complexity to meet growing customer expectations for a seamless, transparent buying experience, as well as “the ability to buy everywhere, all at once, and all the time, just as they do in their personal lives.”
It cites how “B2B eCommerce has taken the lead as the most effective sales channel… rated first by 35 percent of respondents, ahead of in-person sales (26 percent), video conference (12 percent), email (10 percent), and telephone (8 percent).”
While eCommerce isn’t always the right solution for every B2B transaction in every market, it has clearly established itself as the preferred primary sales channel for B2B businesses.
In this environment, integration capability becomes a key differentiator for B2B suppliers.
B2B Connected Commerce creates an integration layer between eCommerce and eProcurement platforms to enable a single, seamless digital process between supplier and buyer, from PunchOut catalog to invoicing.
Delivering the B2B Connected Commerce vision
Effective B2B Connected Commerce is flexible and scalable, as well as seamless and transparent.
- It enables rapid onboarding of new buyers, with pre-built connections between key eCommerce and eProcurement platforms.
- Its functionality can be flexed and expanded according to the changing needs and capabilities of the business.
- It is backed by the specialist technological and sector expertise needed to realize value from innovations such as B2B marketplace, with minimal lead time and overhead.
It provides the analytics and insights organizations need to optimize their B2B business.
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