How to Break Down B2B eCommerce Barriers and Find New Ways to Grow Revenue
Discover how to eliminate hidden B2B eCommerce barriers that slow growth. This eBook breaks down why disconnected systems limit revenue – and how integration can unlock more value across sales, finance, and eCommerce.
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Table of Contents
B2B eCommerce should be a growth engine—but for many suppliers, it’s become a source of friction. Disconnected systems, manual transactions, and lack of integration with customer procurement platforms are quietly holding back revenue, slowing down sales, and creating headaches across teams.
In this eBook, we uncover the hidden revenue barriers stalling your digital channel—and show you how sales, finance, and eCommerce teams can work together to eliminate friction, accelerate cash flow, and unlock long-term growth through integrated commerce.
The Hidden Revenue Barrier Nobody Talks About
B2B eCommerce creates a world of opportunities to accelerate order-to-cash processes and grow revenue, yet most B2B companies are still struggling to unlock its full potential. This is not
due to ineffective sales or marketing – it is because transaction roadblocks are slowing deals, delaying revenue, and limiting growth.
Why Sales, Finance, and eCommerce Teams Struggle to Maximize Revenue
Disconnected order systems impact the ability of teams across the business to maximize revenue, creating unique and recognizable problems for each team. It’s simple: when systems don’t talk, revenue walks.
- Sales Leaders: Revenue Slows When Sales Becomes a Support Desk
- Finance Leaders: Unpredictable Revenue Means Unstable Business Growth
- eCommerce Leaders: Digital Sales Stall Without Seamless Procurement Integration
The Business Case for Integration: How Suppliers Drive More Revenue
As businesses target investments to deliver maximum returns in the shortest time, the financial case for integration is clear and strong.
The Hobson & Company ROI Study found “a representative supplier with 20 integrations for PunchOut, purchase orders, and invoices would pay back the cost of an iPaaS solution in 3.3 months and generate an 5-7X ROI in three years.”
Start Unlocking More Revenue in 3 Steps
Creating revenue growth through integration is a strategic business journey, not just a software implementation.
Integration starts by understanding where your current transaction workflows are holding you back.
- Step 1 – Spot the Friction
- Step 2 – Focus on the Biggest Gaps
- Step 3 – Prioritize High-Impact Fixes
Explore all of this and more in our new eBook.
