How Quartzy Leverages B2B Connected Commerce to Maximize Marketplace Adoption
After establishing a strong eCommerce program, Quartzy identified the need for integration. Following a thorough analysis, they partnered with TradeCentric to achieve scalable integrations with their customers.
Customer snapshot
Platform: Custom-built
TradeCentric solution: PunchOut, Purchase Order Automation & Invoice Automation
Industry: Biotech & Life Sciences
Challenge
- Needed to offer integration capabilities to respond to customer demand
- Building integrations in-house would occupy 5+ engineers for a long period of time
- Each integration had its own processes and approach
Solution
- Quartzy recognized the collaborative potential with TradeCentric
- Partnership enabled teams to focus on strategic, value-added initiatives by automating manual tasks
- Quartzy was able to accommodate customer integration requests
Result
- Up to 3X sales growth per customer
- Reduction in engineer time spent on integrations, from almost 100% to 10-20%
- Faster time to market
Introduction
Quartzy delivers a comprehensive laboratory management platform combined with a scientific research supply marketplace. With thousands of customers worldwide, Quartzy seamlessly integrates disjointed processes into a cohesive workflow, decreasing time-to-market and increasing operational efficiency.
The Quartzy Shop, a custom-built B2B marketplace and distribution channel, is an integral component of the platform that carries millions of products from 1,800+ trusted life science brands. It gives customers a single go-to source to shop their essential products such as reagents, consumables, and more.
In 2022 Quartzy identified the need for eCommerce integrations. The first decision they faced was whether to build these integrations in-house or outsource them. Extensive analysis showed that collaborating with an integration provider would be faster and more efficient. Quartzy chose the TradeCentric Platform to assure the seamless, flexible and scalable integration they need with their buyers’ eProcurement and ERP systems.
Challenge
eProcurement integration rapidly gained popularity, particularly among customers in the research space. Responding to this demand, Quartzy made a strategic decision to invest in an integration program. They were undecided about building integrations in-house or partnering with a specialized software provider. A detailed build-versus-buy analysis for PunchOut catalogs revealed that building a fully functional, world-class PunchOut integration would occupy at least five of their engineers for 12-18 months.
Like many businesses, Quartzy prioritizes minimizing time-to-market and maximizing value from internal IT resources, so they started evaluating external options to find a faster, more cost-effective solution.
The evaluation showed that a third-party integration platform solution could accelerate the project timeline and reduce costs, as well as free up engineering resources to work on other projects.
Many other organizations who ran successful integration programs recommended Quartzy partner with TradeCentric.
TradeCentric’s well-established reputation in the market gave Quartzy confidence in the platform’s depth of functionality, reliability and ease of implementation.
Solution
Quartzy leverages Connected Commerce solutions such as PunchOut to provide a seamless purchasing experience for their customers. Purchase Order and Invoice Automation reduce manual inputs, improve the reconciliation process, and enable faster payments.
TradeCentric enables marketplaces to seamlessly integrate with buyers’ eProcurement and ERP systems. The platform’s flexibility and interoperability enables Quartzy to deploy in-house or third-party solutions as needed, to meet the specific and complex demands of their marketplace environment.
Quartzy has taken a ‘blue sky’ approach to implementation, an approach that product manager Ankur Datta recommends to anyone else undertaking the same journey.
“Start with a blue sky version in terms of what state you want to reach. Think about that state and try to break that journey into phases, then ask what the ROI is for each phase, and whether you will be able to attain that ROI by building something in house or by buying something off the shelf.”
While the solution has delivered the time and labor savings identified in the original analysis – “a no brainer,” in Ankur’s words – its biggest advantage has been in opening new channels and driving growth.
Ankur quotes one example where TradeCentric has directly driven growth.
“We saw tremendous growth with our clients. They were already ordering items from Quartzy, but the moment we removed buying friction by providing a PunchOut integration, the number of orders increased by a factor of three or more.”
Ankur Datta
Product Manager, Quartzy
Result
- Up to 3X sales growth per customer
- Reduction in engineer time spent on integrations, from almost 100% to 10-20%
- Faster time to market