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A First-Time Experience with Big Takeaways
TradeCentric booth.
Attending B2B Online for the first time, I wasn’t quite sure what to expect. What I encountered was something powerful: momentum, excitement, and genuine buzz around one clear theme.
Connected Commerce isn’t a “future priority” anymore. It’s a right-now reality. And if the conversations I had are any indication, TradeCentric is at the center of this shift.
From keynote sessions to informal hallway chats, industry leaders consistently echoed the same message: eProcurement and eCommerce connectivity are transforming B2B relationships, and fast.
Industry Leaders Are Talking About TradeCentric
At B2B Online, TradeCentric wasn’t just part of the conversation, we were at the center of it. From the main stage to breakout sessions, our name came up again and again as a leader in Connected Commerce.
In a joint session with Deloitte, Cummins shared how they use TradeCentric to unify their procurement commerce experience: “We use [TradeCentric] as a platform… everything comes through the same store behind the scenes. That helps us with the consistency we want to build for our customers.”
Paul do Forno of Deloitte expanded on this theme, highlighting how TradeCentric bridges the gap between eProcurement and eCommerce: “What [TradeCentric and PunchOut] do is reduce friction—customers stay in the tools they’re used to, like Coupa or Ariba, while still getting a great user experience. It’s the best of both worlds.”
Beyond that session, we were proud to be mentioned by leaders from Schneider Electric, Waters Corporation, Black & Decker, and Univar, all recognizing the critical role TradeCentric plays in driving B2B digital transformation.
Their perspectives reinforced what we already know: Connected Commerce isn’t a future priority—it’s a right-now imperative, and TradeCentric is powering that shift.
The Digital ROI Blind Spot: What We Discovered
One standout moment from our workshop, “The Digital ROI Blind Spot: Why B2B Suppliers Struggle to Quantify eCommerce ROI—And How to Fix It,” was this surprising insight: Only 5% of B2B professionals fully track ROI from digital commerce investments.
That statistic stopped the room. It confirmed a challenge many attendees had sensed but hadn’t clearly articulated: while companies are investing heavily in digital transformation, most lack the visibility to measure its true business impact.
The session featured Mary Vigil from Waters Corporation, a TradeCentric customer, who shared how her team is tackling this issue head-on. She offered firsthand perspective on the importance of connecting systems, streamlining procurement workflows, and building the foundation for measurable ROI.
Our discussion explored the root causes of this ROI blind spot: siloed systems, manual order flows, and limited integration between eCommerce and procurement—and what leading organizations are doing to close the gap. It was an eye-opener and a powerful validation of what we do at TradeCentric.
Our platform doesn’t just power procurement automation. It connects commerce systems and workflows, making ROI visible, measurable, and directly tied to tangible business outcomes, like faster order processing, fewer errors, accelerated revenue recognition, and stronger customer retention.
Related Reading: Building an ROI Blueprint for Digital Channels: Insights from B2B Online Chicago 2025
If you missed the session, check out our ROI Calculator to see how B2B Connected Commerce could impact your bottom line.
The Artist Formerly Known as PunchOut2Go (and What TradeCentric Solves for B2B Suppliers)
If you knew us as PunchOut2Go, it’s time to see what’s new, and what we’re unlocking through Connected Commerce for suppliers worldwide.
In 2022, we rebranded from PunchOut2Go to TradeCentric. This change wasn’t just about a new name, it reflected a broader transformation in who we are and the problems we solve. While our roots are in PunchOut integration, we recognized that suppliers need more than just technical connectivity. They need a strategic partner to help them streamline transactions, eliminate friction, and realize measurable value from every digital interaction with their buyers.
That’s where TradeCentric comes in.
We’re built to solve the growing complexity of B2B commerce by enabling seamless, scalable integrations between eCommerce platforms and eProcurement systems. Our platform powers automation across the full digital transaction lifecycle, from product discovery to invoice, helping suppliers reduce manual effort, improve order accuracy, and accelerate time to revenue.
By sitting at the intersection of commerce and procurement, we help suppliers:
- Simplify and standardize integrations with all major eProcurement platforms
- Eliminate order errors and fulfillment delays caused by manual entry
- Unlock new revenue by meeting buyers’ procurement requirements
- Deliver a frictionless buying experience that drives loyalty and repeat business
That’s the power of Connected Commerce. And it’s why we’re focused not just on integration, but on impact.
Celebrating the Power of Partnerships
B2B Online wasn’t just a chance to connect with customers, it was also a great reminder of the strength and momentum of our partner ecosystem. At TradeCentric, we believe that collaboration is key to enabling Connected Commerce at scale. That’s why we’re proud to work alongside the world’s leading eCommerce, procurement, and ERP platforms to help suppliers thrive in an increasingly digital-first world.
A special shoutout to our partners at BigCommerce, who honored us with a Partner Award during the event. It was a meaningful recognition of the impact we’re making together—and the invite to the Cubs game was the cherry on top. We’re grateful for the partnership and excited about what’s ahead.
Momentum Beyond the Conference: TradeCentric Connect
Right after B2B Online, we hosted TradeCentric Connect, an exclusive customers-only event. The feedback from customers and partners only reinforced what we heard earlier:
- Procurement friction is a top pain point
- Digital transformation needs measurable ROI
- Integration is key to user adoption
And yes, we had to have our signature drink – The PunchOut!
Reintroducing Ourselves: TradeCentric Today
Still think of us as PunchOut2Go? It’s time for a second look. We’ve evolved into a comprehensive Connected Commerce platform—and we’re solving the biggest challenges in B2B digital procurement today.
Ready to Transform Your Procurement Experience? Get in touch.
FAQs About TradeCentric and B2B Online 2025
1. What is Connected Commerce in B2B?
Connected Commerce refers to seamless integration between eCommerce platforms and procurement systems, enabling smoother, automated purchasing processes.
2. How does TradeCentric help with PunchOut?
TradeCentric enables PunchOut catalog integration with buyer platforms like Coupa, allowing real-time purchasing without leaving the procurement system.
3. Can TradeCentric integrate with ERP systems?
Yes, TradeCentric integrates with leading ERPs such as SAP, Oracle, Microsoft Dynamics, and NetSuite to ensure data consistency and operational alignment.
4. Why is digital ROI hard to track in B2B commerce?
Lack of integration and visibility into the buyer journey makes ROI tracking difficult. TradeCentric addresses this by connecting commerce systems and providing measurable data.
5. What industries benefit most from TradeCentric’s platform?
Manufacturing, life sciences, industrial supply, and distribution industries see the most impact due to complex procurement workflows and high transaction volumes.
