eBook

How to Break Down B2B eCommerce Barriers and Find New Ways to Grow Revenue

How B2B Buyers Can Win Supplier Buy-In for eProcurement Integration

Getting suppliers to integrate with your eProcurement system can be a challenge. Here’s how B2B buyers can simplify supplier enablement and scale digital procurement success.

TradeCentric

A buyer and supplier signing a deal for eProcurement Integration

Digital Procurement Is Only as Strong as Supplier Participation

In a world where eProcurement is driving speed, savings, and compliance across procurement operations, many organizations have heavily invested in platforms like Coupa, SAP Ariba, JAGGAER, and others. These systems are powerful—but their impact hinges on one thing:

Supplier adoption.

You can build the most sophisticated workflows in the world—but if your suppliers aren’t integrated, your buyers will be forced to go off-platform. That means:

  • Manual orders and approvals
  • Lack of real-time spend visibility
  • Fractured data and reporting
  • Higher processing costs
  • Underutilization of supplier contracts
  • Frustrated end users and stakeholders

The goal is to create a seamless, compliant purchasing experience from requisition to payment, and that only happens when suppliers are fully connected.

The Supplier Integration Challenge: Why They May Resist

While procurement teams are eager to onboard suppliers, the reality on the other side is more nuanced. Suppliers often face real (and perceived) barriers to integration:

1. Lack of Awareness

Many suppliers simply don’t understand what PunchOut or cXML means—or why it matters. They hear terms like “punchout catalog” or “OCI” and assume it’s a costly, complex IT project and shy away from it.

2. Limited Technical Resources

Not every supplier has an in-house team ready to build or maintain integrations. Smaller vendors in particular may struggle to justify the internal lift. They don’t know where to go for help, so they assume they can’t do it.

3. One-Off Fatigue

If they’ve been asked to integrate by multiple customers, suppliers may be overwhelmed by the fragmented nature of requests. Every buyer wants something slightly different—leading to burnout or delay.

4. Misconceptions About EDI

Some suppliers conflate EDI with all types of B2B integration, assuming it’s a single solution for everything from ordering to invoicing—when in fact, it’s just one piece of the puzzle.

Creating a Clear Path for Supplier Adoption

Buyers don’t need to be technical experts—but they do need a thoughtful, strategic approach to supplier onboarding. Here’s how to do it:

Start With Education, Not Expectation

Don’t lead with a demand. Lead with context. Help suppliers understand what integration actually means, how it benefits them, and how it aligns with your shared success.

Frame it as a business opportunity—not just a technical requirement.

Speak Their Language

Avoid acronyms and jargon when reaching out. Instead of saying,

“We require OCI punchout and EDI 810 compliance,”
say:
“We’d like to streamline our purchasing process with your catalog, and automate the way we send and receive orders.”

Meet them where they are.

Offer Scalable Options

Suppliers don’t want to build 20 different connections for 20 customers. If you can point them to an approach that works across platforms, their buy-in increases dramatically.

Show the ROI

Help suppliers see what’s in it for them:

  • Faster order processing
  • Fewer errors and disputes
  • Shorter payment cycles
  • Increased wallet share with your organization

Offer Enablement Resources

Don’t just say “get integrated”—offer help. This could include:

  • Pre-built onboarding kits
  • Vendor enablement specialists
  • Introductions to integration partners who specialize in this space

When Suppliers Get It Right, Everyone Wins

The benefits of supplier integration are well-documented—but they’re worth repeating:

Buyer ValueSupplier Value
Streamlined purchasingFaster order flow
Spend complianceReduced manual effort
Accurate reportingFewer invoice disputes
AP automationShorter DSO
Audit readinessBetter customer experience

Integration isn’t just a procurement initiative, it’s a revenue enabler for both sides.

The Final Piece: Scalable Supplier Enablement Without the Headache

This is where TradeCentric comes in.

We’ve helped hundreds of procurement teams not just integrate, but truly enable their supplier ecosystems at scale. From cXML to OCI, EDI to eInvoice, TradeCentric makes the process repeatable, supplier-friendly, and fully aligned to your procurement strategy.

Not Sure How to Get Started?

We make it easy. There’s no cost to you, and no need to coordinate supplier tech teams yourself.

Here’s how we help your team accelerate integration success:

Strategic Supplier Collaboration

We work directly with your most important suppliers to streamline order automation, enforce compliance, and improve procurement efficiency throughout your organization.

Complimentary Supplier Analysis

Expand your network by leveraging our Trading Partner Analysis.

TradeCentric’s Trading Partner Analysis is a powerful tool designed to uncover both existing and untapped opportunities by cross-referencing your supplier list against our extensive integration network.

This helps you:

  • Achieve higher ROI on your platform by discovering suppliers who are already active in eProcurement 
  • Prioritize integration efforts by identifying your suppliers who are currently transacting on our platform
  • Tailor your list by your objectives and priorities, such as by your top suppliers, or your industry

How it works:

You provide a list of companies based on your current goals that you would like to have integrated as suppliers on your platform. We’ll analyze that list to determine which ones are already active on our platform and provide recommendations for how to move forward with integration, quickly and effectively.

Supplier Outreach & Enablement

Once your priority suppliers are identified, we take care of the rest—messaging, outreach, and technical guidance. We ensure suppliers understand the benefits of integration and how it enhances their relationship with your organization. Integration costs are covered by the supplier.

Broader Supplier Engagement at Scale

Need to onboard dozens of suppliers? No problem. TradeCentric can design and manage a custom program to drive integrations across your supplier base—ensuring every connection contributes to long-term digital transformation.

TradeCentric is your partner in making supplier integration simple, strategic, and scalable.

Let us do the heavy lifting—so your team can focus on driving procurement value, supplier collaboration, and operational excellence.

Talk to TradeCentric about supplier enablement today.

Featured content

The latest news, reports and resources for B2B connected commerce.

understanding headless commerce punchout

TradeCentric

Blog

Understanding Headless Commerce & PunchOut

Explore how businesses are leveraging headless commerce and PunchOut to enhance their B2B shopping experience.
Read more: Understanding Headless Commerce & PunchOut

TradeCentric

Reports

PunchOut: The Future of B2B Transactions

This white paper explores the power of PunchOut, including how it's set up, the challenges it solves, and the benefits for both suppliers and their customers.
Read more: PunchOut: The Future of B2B Transactions
one hand using trackpad on laptop to view punchout catalog concepts

TradeCentric

Blog

PunchOut Catalog: What It Is and How It Works

PunchOut is a connection between a buyer's eProcurement solution and a supplier's eCommerce shopping cart. PunchOut helps suppliers provide real-time catalog pricing and availability to their buyers.
Read more: PunchOut Catalog: What It Is and How It Works

Stay up-to-date on the latest B2B trends

Get B2B connected commerce news and insights delivered monthly to your inbox.