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How CIC Increased eProcurement Sales by 50% with TradeCentric

Corporate Imaging Concepts (CIC) wanted to integrate their eCommerce store with buyer eProcurement platforms to increase product visibility and make it easier and quicker for buyers to purchase branded promotional products.

Customer snapshot

Industry: Distribution & Wholesale



TradeCentric solution: PunchOut


Increased eCommerce channel sales

50% yearly sales growth through eProcurement


CIC understood how PunchOut enhances and streamlines the buyer experience, but faced technical challenges when attempting to integrate the Shopify eCommerce store with buyers’ diverse range of eProcurement platforms. Integration proved complex, time-consuming, and challenging to test. Implementing and onboarding each PunchOut integration project took several months.

CIC needed a solution that would:

  • Reduce integration timelines and costs
  • Provide product visibility in customer eProcurement systems
  • Streamline the purchasing experience
  • Easily scale to new buyers


CIC partnered with TradeCentric to integrate PunchOut catalog capabilities within their Shopify eCommerce application. TradeCentric’s platform technology was quickly deployed and configured with dedicated support from the TradeCentric integration team. Once LIEF was integrated with the TradeCentric platform, the company was able to offer B2B clients online PunchOut catalogs with customized product assortments and contracted pricing.

By partnering with TradeCentric, the integration process is now very simple and quick. CIC can integrate with any of our customers using any procurement system in only a few hours.

Brian Abrams
CEO & Executive Chairman


CIC gained a competitive advantage by offering PunchOut catalog capabilities for eProcurement systems that include SAP Ariba, Coupa, and JAGGAER. With over 30 PunchOut catalogs on their Shopify platform, CIC has secured key customers and increased sales revenue, experiencing over 50% annual sales growth through the eProcurement channel. Customers benefit from seamless integration, free custom catalogs, order notifications, and resource savings.