Case Study:
How GE Healthcare Increased Orders by 10% with B2B Connected Commerce
Industry:
Healthcare
eCommerce System:
SAP Hybris
Problem:
Needed to streamline the customer purchasing experience
Solution:
B2B connected commerce solutions that enable automated data transfer between systems
Results:
Enhanced flexibility and ease of use for customers
10%+ order increase
The Challenge
The existing customer engagement workflow included multiple calls to 800 numbers and extraneous processes to purchase parts and accessories. Customers expressed the need for more information at their fingertips and fewer “swivel chair” interactions between their own systems and GE Healthcare’s eCommerce site. GE Healthcare needed a solution that would.
- Help customers save time
- Provide more accurate information
- Create stickiness with loyal customers
- Gain share with incremental accounts
The Solution
TradeCentric’s B2B connected commerce solutions act as a layer between GE Healthcare’s Hybris eCommerce system and their buyers. This middleware technology can consume any type of data and transaction communication protocols from any leading business system, then translate and map to enable effective communication between eProcurement and eCommerce business applications.
We partnered with TradeCentric because we wanted to work with the experts in this space.
– Kyriakos Zannikos, Vice President of Digital Selling & eCommerce
The Results
TradeCentric helped GE Healthcare simplify and streamline purchasing experiences for customers globally. Initial development took six weeks, from design to implementation and testing. TradeCentric acted as an advisor and partner to GE Healthcare during each step of the integration to ensure a successful launch.
- 10%+ order increase from integrated customers
- 15% of all orders were placed by TradeCentric integration customers during phase 1
- Customer testing starts within 24 hours of integration
- Enhanced GE Healthcare’s flexibility and ease of doing business for customers